When I started the plantality.com project I knew I wanted it to pay a reasonable monthly income after five years. Back in August I realised I hadn’t specified exactly what a ‘reasonable income’ meant.
So, after a brief think I figured £1,000 per month would be a good starting place to declare the project a success.
Revenue for August was 42 pence. I opened up Excel and calculated that to get to £1,000 in five years time, that income would have to grow by about 14% per month.
SO, how have I done since then? Well, ad revenue for October was £10.42. Growth of over 20 times in two months. Growth my prediction showed would have taken two years to achieved.
I’m assuming growth will not be sustained at such a level, but it’s pleasing to see such good progress, and puts me on target for earning £1,000 monthly in mid 2003, if growth continues at 14% per month.
And marks another important milestone. Currently my only expense on the project is web hosting at $12 per month, or about £7. So, the project is officially in profit.