August 2010 Stats

So, it’s stats time again:

Visitors: 374

Pages: 2864

Revenue: £0.42 (about $0.60)

I’ve made an adjustment to the pages figure from this month forward: since traffic  is low and I’m doing a lot of site access writing entries for the plant database, the stats where being badly skewed, so I have removed my own accesses from the figures.

Last month I was firmly in the ‘one month doldrums’. That’s the term for a startup which hopes to do well and end up being disappointed with early results. But these figures show at least 200% growth on the previous month, which shows that my aim to go for long tail search results is paying off.

Also, before release I reckoned that it would take five years before I was earning reasonable money from the project, but without a precisely defined figure for what constituted ‘reasonable money’.  I’ve now pinned that figure down at £1000 monthly revenue.

With the help of Excel I worked out what that really meant. Starting with Augusts revenue of 42p, that means I need a shade over 14% month on month growth. Whilst I doubt this months 200% growth will continue it does give me hope that the target figure will be achievable.

Add to that that I am writing this on the 8th September and already revenue is twice that for the whole of August and things look decidedly good.

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